SEOHYO서효정

SEOHYO is a Seoul-based artist who began as a media artist working with installation and performance. During the pandemic, she started LoOP LOoP : Every day is a Code, a daily coding project, and has since focused on generative work. Drawing on mathematical principles and the natural world, she reimagines urban digital billboards as architectural devices that interact with their surroundings. Her work has been shown on public screens including Times Square in New York, the Shibuya Scramble Crossing in Tokyo, the Kerry Centre in Shanghai, and Hoog Catharijne in Utrecht, and at events such as Blink, Signal, OFFF, DIG Shibuya, and the Korea–ASEAN Pavilion of the Gwangju Biennale. Her work is in the collections of Le Random, Château de Beaugency, and Union Halle in Frankfurt. She is a professor at the Samsung Art and Design Institute (SADI), where she teaches Creative Computation.